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Money Focused Podcast
Helping ordinary people, become extraordinary with MONEY! Each weekly episode is packed with actionable tips, expert insights, and real-world advice to help you grow financially and take control of your future. Whether you’re just starting out or looking to level up your wealth, you’ve found the perfect place. Get ready to transform your financial journey, one episode at a time!
Money Focused Podcast
EP 63 - Engaging Content Creation To Elevate Your Brand
If you want to learn about engaging content creation, this episode is for you! My guest Kent Cultivate, a former child actor turned entrepreneur, shares how he used his TV and DJ experiences to master media production, branding, and business scaling. Kent talks about his dedication to building scalable businesses and strong personal brands. He also shares how to simplify your message to really connect with your audience. Kent gives actionable tips on using tools like jot forms, Quora, Reddit, and Facebook groups to learn what your audience wants. Plus, he explains advanced social media strategies, combining empathy and AI in content creation, and how to boost engagement with techniques like the 10-10-10 method. Don't miss Kent's valuable insights on making your content stand out and truly engage with your audience.
📺 You can watch this episode on Moses The Mentor's YouTube page and don't forget to subscribe: https://youtu.be/IWyUZyVZ9lo
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Welcome back to the Money Focus Podcast. I'm your host, moses the mentor, and on this episode I'm excited to welcome Kent Cultivate to the show. He's here to share his expertise on how entrepreneurs can create valuable content that will elevate their income and eliminate the headaches. You know I'm all ears and eager to hear what he has to say, so let's go.
Speaker 2:So my journey in content creation started at the age of five. I was in television shows, I was an actor, I was in movies, I was in commercials, so that awarded me the opportunity to learn just media right on a grand scale just learning production, learning lighting, learning just professionalism, and being a child meant that I was two things. It meant that, number one, I was a sponge, right, but number two, it really meant that most people who were on set had patience enough right to answer all of my questions, and they were wise enough to put everything into a manner that I could understand right, and so, sidebar, that's one of the best things that you can do when it comes to creating content is speak in a manner so that everybody can understand it at every single level, and so that then spawned into a wide career that allowed me to just, you know, be like I said, a sponge, and be around a lot of different people. I got turned into a GIF, and so that then still creates legacy for me. From that, though, I fell in love with music, and I went on to build my DJ career, and that took me all around the world I've been to Tokyo and back and that then allowed me to really understand business, right, building a business, networking with people, and so, in terms of building that business, I quickly realized that, like, number one being a DJ is not scalable, right, number one being a DJ is not scalable, right, it's a phenomenal opportunity, but in terms of scale, you run the risk of clubs closing down, clubs changing things of that nature. And so that's when I built a business, a separate business, to help rebrand nightclubs and restaurants. Right, because I'm originally from New Jersey and I did a bunch of clubs in New Jersey, bunch of clubs in New York, and they're always closing and reopening. So that gave me some kind of like a revolving revenue. Right, a revolving door of revenue, because I was always just booked, right, just rebranding these restaurants, rebranding these nightclubs, and that taught me branding and marketing. And I went to school for sales and marketing but really getting my chops in the restaurant nightclub world. And then from there, I built a facility called Loft Nine Creation Space, because, again, that business model still wasn't scalable and I was always reminding myself to think bigger. And so I was helping all of these venues and I was like, why not just do something myself? And so that's how that came about. It was a recording studio, podcast studio, photography space. We did a bunch of events in there. It was a beautiful opportunity, but, again, not scalable.
Speaker 2:Fast forward, the pandemic hits and I got a message from, I'll say, a younger version of me, one of my little brother's friends, who just always kept telling me like the people wanted to hear from me, and so he kept telling me I had a message to deliver.
Speaker 2:And so I started honing in on what that actually looked like and seeing how it was that I could best help people, and so I started just trying to serve my community, whoever it was that was willing to listen. And so I started just trying to serve my community, whoever it was that was willing to listen. And so I jumped all my social media platforms and just started having conversations with my audience at that time, and I was speaking about things like money, stock investing, things that I was passionate about, but it wasn't something that I felt was really delivering to people. It wasn't something that I felt like people were being able to take action on. And then I just understood that everybody had a need and a desire to grow their personal brand and that they didn't necessarily know how, and so that's really what launched me into rebranding to Kent Cultivate, to being able to teach people how to build businesses, how to build a personal brand, how to do content marketing, and that's been something that I am extremely passionate about, and it's pretty much what landed me here today.
Speaker 1:No, and also it's extremely scalable. So, you know, because in this world of digital media and branding, I mean literally every business will be able to fall into your lap Like there's no business or entrepreneur that couldn't take advantage of the services that you provide. So I really appreciate it. So I told you right before we jumped on, you know, I ran across one of your videos and it just really grabbed me because it was it grabbed me because it was engaging. But as I watched it I was like wow, I've never heard anyone break down content creation and having the right messaging and having it all aligned the way you do. You do it in a very you make it simple, yet it sounds like it's coming across from a grandmaster, you know. So props to you for that. Thank you, for sure You're welcome. So, speaking of that, you know, talk to us why it's so important to have a clear and consistent message when you're building your brand and why that's important for all entrepreneurs to do so.
Speaker 2:Messaging right is the way in which you are delivering your take on, whatever the subject is, and so your messaging needs to be clear, because you're never going to know who the other person is on the other side of the screen and what level of understanding they have. So you want to have as clear and as simple of a message as possible so that it resonates as wide as possible and so that everybody who's in the sound of your voice will then have the ability to find some sort of value in what it is that you're saying, right? And so there's a study done about Warren Buffett, right, and it's basically the wealthier he got, the simpler he spoke, and so I'm very, very much into the stock market, and so I'm that nerd that pays attention to the calls. Every time that he did a call, as his wealth went up, the level of understanding for the call went down a grade level, right, a certain degree. So he started at like a 12th grade level. He made a little bit more money. He went down to an 11th grade level. He made some more money, it went down to a 10th grade level, and so now he speaks consistently on a fifth grade level, so that his messaging can come across to everyone, right?
Speaker 2:The larger he got as far as an entity is concerned and the more money he made, he realized that it was very important for him to be able to communicate what was going on with the business to everyone, and that's one of the things that I invite everybody to do in terms of their content is to make sure that you have a simplified and unified message so that way it comes across consistently and clearly, and one of the keys to effective content marketing is being able to say the same thing in a multitude of ways, because, as we know, most human beings are hardheaded, right. We need to be told something three, four, five, six, seven, eight, nine, ten times before we get it, and so, the more that you can convey your message in a multitude of ways, but still keeping it succinct and simple, the better effect you'll have in terms of actually landing on your communicative goal.
Speaker 1:Now that's deep man, that's real, because you wouldn't think. I think conventional wisdom, the way to approach, is like, hey, if I'm trying to attract people, I want to come across as this expert. I got to sound like you know, fresh out the library with it. But really making it simple will attract the people you want, but then also having some variation to how you deliver it. But still that same core message is in play. But just really focusing on attracting people with a simpler message, as opposed to I need to be you know, phd level, where you got this billionaire out there. You know selling his message or you know sharing his message at a fifth grade level, correct. So that's something you know.
Speaker 1:I'm going to take a lot of lessons from this episode. That's something for sure I know I can improve on. I'm sure people that are listening and watching will be able to relate people that are listening and watching and be able to relate. So what other opportunities do you see with people that can help them optimize their content as a whole? Is there any other challenges you would like to call out?
Speaker 2:Yeah, I think one of the biggest things is understanding your audience. I think people do a good job to know, maybe, what the problem is that they think that they're solving, but you really need to understand your audience, and I have a presentation in 30 minutes. Well then, I'm going, so that's where the messaging comes in. Right Is to tell me specifically what the benefits is in terms of whatever it is that you're speaking about, whatever product you have, or whatever your solution is for something, you need to be speaking to the benefits and what problems that's going to solve specifically for your target audience, and so I think that a lot of people and I'd invite a lot of people to do more digging and more understanding in terms of what their audience is actually suffering from or what problems they're having and what that prevention is right.
Speaker 2:A great tool that I did for myself was I created a website called justaskkentcom, and all that website is is a jot form, and it allows you to go there. You put your name in, you put your email in, and whatever your question is about content marketing, it's right in there. That's all you have. That's the only options that you have, and so, for me, it gives me an opportunity to understand specifically what people are struggling with, because when I see 30 people right give me the same thing. Well, now I know that I should definitely go and create the specific verbiage that they are using. This way, I don't even have a chance to speak at too high of a level, because I'm answering the specific question that they're asking.
Speaker 1:I was about to ask you like, hey, how do you understand what your audience actually needs? So I think that was great, the example you gave as far as forwarding people to your website.
Speaker 2:It's funny because if you pay attention enough, people will tell you what they need.
Speaker 2:You might have to go to a couple of different sites and services in order to truly figure that out, but if you do the research, it's there, right.
Speaker 2:So one of my favorite sites that I like to use is Quora Right, because people get a chance to ask questions. I love to go to Reddit, but I think one of the easiest hacks that I do for my clients is we will go to Facebook groups Right, and in the Facebook group, whatever your specific content topic is, you can go directly to find whatever that group is and type in the word help me right that phrase, help me and you'll find lists of people in multiple groups saying, hey, I need somebody to help me do this or help me figure this out, right? These are just a couple of the things that I do to make sure that I'm actually solving the problem that people are actually having, and so, again, if you do the research, I promise you the answers are out there. There's a couple of different websites like answerthepubliccom, asksocratescom. There's a couple of different sites where people are just putting up their questions right, hoping for somebody to be able to answer them, and that always will give you an opportunity to create content around that.
Speaker 1:I think, ultimately what people have to do, they got to remember you know you're creating content for your audience, not you. I'm saying like if you're the expert, you have this information already. It's kind of like I equate it to when you're on a job interview yeah, you might want the job, but realistically you need to make the hiring manager's job easier. They need to be comfortable to be like oh yeah, yeah, I'll bring you on because you know you'll get the job done. Too many times we really get so zoned in oh, this is the greatest content. It'll be crazy if they don't like this. You really have to do the research and understand what your audience wants. Otherwise it, you know, fall on deaf ears.
Speaker 2:Correct, correct, and I think content is. You know, we're fortunate to be in a space where, when we are creating content and the feedback loop is built in right, you'll know when something works, because people will either comment about it, they'll share it. There's that feedback loop is built in. Back in the day, when you were making commercials or whatever, you didn't know right Whether or not it was going to have an ROI until you looked at that next quarter sales. But right now we have the immediate feedback built in, and so a lot of people get discouraged by saying, oh man, the platform hates me, the algorithm doesn't work, this is that or the third, and it's like no, no, no, the content just didn't connect in the way in which you wanted it to, and so that's an opportunity for you to do something better. You take that data that you got and you just add right on to it to make it more simplified, to make it so that it communicates better, so that it converts better. Whatever it is that your goal is, your data is automatically given to you.
Speaker 1:And so that's one of the reasons why I love this game. And when it comes to navigating those challenges within content in itself, you talked a lot about you know some of the, the, the research and the understanding, but now, like actually with the content that's in play, what are some content tips that you can offer someone Like? I hear people all the time say, hey, you got to have that hook. For example, I think one of your videos uh, it was like a video where someone was like, uh, on a motorcycle or something like that. You hopped up. So you know like what? What do you suggest for? You know hooks and you know just visuals, cause I noticed you have like brand colors. What are some things, from a content perspective, you suggest for entrepreneurs to tap into?
Speaker 2:So your hook is very important, right? There's a notion right now that everybody has the attention span of a goldfish, and that's honestly just not true. What it is is that there's a lot more content that people have access to. Right Back in the day, we used to have to watch the preview channel right To see what was coming on, and like that was the bulk of your content at that time, where now you have the ability to search and to find whatever it is that you want. And so your hook has to be something that is asks people for their attention in a way that makes them want to give it to you, right? You can't just blatantly say, hey, do me a favor, give me your attention now, right? You have to be creative enough to do something that actually stops them from searching for something, right? And so, again, that goes back to understanding your audience and knowing what it is that's going to get their attention, what it is that's going to get their attention, what it is that's going to stop them in their tracks.
Speaker 2:There are certain things that I do in my hooks that I know speaks specifically to my target audience. There are certain times where I might use some four-letter words in there because I want to convey how passionate I am about this subject, or I want to do something that I know is going to stop you from scrolling, and so understanding your audience will help you to create those hooks, but the best thing that you can do when it comes to hooks is there are seven laws of attention and I won't break all of them down because I nerd out about this and we'll be here for two days but understanding the laws of attention and what people are willing to give their attention to will help you to convey your message a little bit better and it will help you to position, get their attention. I'll give you guys an example. Right, one of my favorite videos, or one of the fan favorite videos, is your goals are keeping you poor. Right, I started off by saying that your goals are keeping you poor.
Speaker 2:The message of that video was hey, you should have bigger goals, you should set goals that are so big that you have to grow into the person who could achieve them, because it's all about the process, right, and I could have easily said that, but I know my audience and so I know that if I say, hey, your goals are keeping you poor, that's something that's going to have what's called negativity bias attached to it, and it's going to make people stop in their place because they're going to be willing to challenge me. What do you mean? My goals are keeping me poor. Nobody ever said that to me.
Speaker 2:How dare you come on this thing and tell me that my goals are keeping me poor? Well, now I've got your attention and now I can then finish my statement to explain what it is that I meant, and so again. But that's all for me. Just understanding who it is that I'm speaking to and what it is that's going to kind of rub them in a way that makes them want to say, oh wait, a minute, I got to pay attention to this, and so, yes, having the proper hook is extremely important, but understanding the laws of attention and understanding your audience will help you to craft those hooks a lot better.
Speaker 1:The laws of attention and understanding your audience will help you to craft those hooks a lot better. I definitely I need to tap into that for sure to understand those components. Is there, is there like a certain like amount of time, that your hook should be five seconds or anything like that? Is there a sweet spot for content in general, especially short form content, content in general, especially short form content?
Speaker 2:It all depends on what your content is. Right, each hook in each bucket of content is going to be a little bit different. It also all depends on how much affinity you've developed with your audience. Right, because once you've developed a ton of affinity, people are going to be willing to give you their attention without you doing so much. Right, because they're like I know that this person delivers value, so I'm here for it. Right, it's an opportunity for me to learn something, and so it's all contextual.
Speaker 2:It's all dependent upon where you're delivering, from what you're delivering, but on average talking head style videos typically your hook you're going to want to keep it less than 10 words. Try to keep that. Say. The sweet spot is about seven words. And then, within those seven words, you're usually going to want to use the word you. Right, because it's very difficult for me to say your name. Right, because I'm not speaking directly to one person, but I do want to make this feel like it is a singular conversation, and so I'm typically going to try to use the word you within the first seven words, because it does make it feel a bit more personable.
Speaker 1:Makes sense and it could be someone speaking the words. It could be the words on the screen.
Speaker 2:Those are two different tactics. So what I'm saying versus what you're seeing gives me two opportunities to grab your attention. Right, and so if I'm speaking about setting bigger goals, I might say your goals are keeping you poor. But what you might see might be something completely different. That just says might be something completely different. That just says did you know this about goals? Right, just to make sure that I'm attacking both your left and your right side of your brain. And so now I've got you with a little bit of curiosity, plus I've got you with some negativity bias. So utilizing both methods, those tactics will help you to land in on your target audience's attention with a lot more efficiency.
Speaker 1:Yeah, I hope everybody listening in, because you know everybody swear they got the best content. But, again, you have to apply some of these best practices to get people to actually, you know, bite. You know, and this, this is a big part of your ecosystem. You know you can't just be in a lab creating content. You have to make sure that people can see your content and engage with your content, and these are some of the things that's definitely best suited for for the people out there that's, you know, looking on their phones and scrolling on a tablet or whatever this information is key. So I appreciate that. What would you say for, like engagement? Because, you know, just speaking to me personally, you know I'll get people that will say, man, I watch your video, I watch your episode, it was excellent. They'll tell me in person, but won't comment. How do you improve that to get people to directly engage with the content as opposed to just keeping it to themselves for whatever reason? So what are some, some cues or tips that you can throw?
Speaker 2:out there Before I actually make a post. I'll go back and I'll spend 10 minutes right engaging on other people's content, and so the first 10 minutes well, it's actually 30 minutes, right, the first 10 minutes is anybody who actually did comment on my most recent post. I go to their page and I take a look at what it is that they're doing and I try to comment on something, no matter how old it is, right, it doesn't have to be fresh or new. I'll comment on something that they're doing to try to create reciprocity, right? Human beings have a desire for reciprocity, so if you give me a dollar, I now want to give you a dollar back. You leave a comment on my post. I now feel inclined to leave a comment on my post. I now feel inclined to leave a comment on yours. So I'll spend the first 10 minutes going to look at the people who's actually commented on my stuff, find something of theirs, comment on that to create some reciprocity.
Speaker 2:I spend the second half of the 10 minutes looking at people who have recently followed me and the reason why I specifically want to look at the people who've recently followed me and the reason why I specifically want to look at the people who've recently followed me and engage with their stuff is because just because you follow me does not mean that my content is going to land on your feed or on your timeline, and so when I go back to your page after you follow me, I'm closing what's called the engagement loop.
Speaker 2:I am signaling to the platform that you and I are both engaging in one another's content, and so, therefore, my stuff should show up on your platform, right. The last 10 minutes I'm going to go and I'm going to prioritize my feed by time. So when you go into Instagram, right on the button that actually says Instagram, you can pull that down and you can go to following. When you go to following, that's going to change your timeline, and so now all you're going to see are things that people that you follow right, but things that have been posted recently. So, instead of you seeing stuff from two days, three days, whatever, and from there, I'm going to leave thought provoking comments on pages and platforms that are similar to mine. The reason why I want to do this is because, if you watch a reel 70% through, you'll see a top comment pop up. I want to be that top comment.
Speaker 1:Okay.
Speaker 2:Right, and so now, if I know that I'm in fitness, I'm going to go to the other fitness gurus, the other fitness guys, the other gym bros and gym girls and I'm going to leave thought provprovoking comments, not just a hey, this is cool fire, no, no. Thought-provoking comments. If they're giving you five ways to get good abs, hey, these are amazing. Here's a sixth step hey, these are amazing, I love this one. I specifically do this.
Speaker 2:I'm going to add to that conversation this way number one reciprocity from that creator. But number two, I'm borrowing from their audience. So now, when that creator gets a thousand views, that's a thousand people who saw my comment, just by law of averages, at least 1%, 2%, 3% of those people are going to want to click on that comment and see what else I have to offer. Right, and so that's my 10, 10, 10 method. Now, depending on how much time I have in a day, I might do 20, 20, 20, 30, 30. Like, it all depends on how much time I have to give to that, but for my engagement specifically, that's something that I personally do as often as I can right before I post.
Speaker 1:That's great. I'm not doing any of that. So you know that's right there. That's something I need to start doing, you know, because I get so wrapped up into getting the content ready, focusing on the posting and stuff like that, to where you know I am. A lot of times I am curious because I'm like hey, I have all these followers but I don't necessarily always see them engage. And you pretty much blew my mind with that whole part about the algorithm not knowing that if someone recently follows me, it makes sense to go and do something, engage with them on their page. So the algorithm will know like, okay, well, you know, kent and Moses are really truly, you know, friends or you know, engaging. So let me show Moses his content to Kent on a regular basis. Correct, because, yeah, I had no clue, I just assumed that once you follow, you know, you just see my stuff, you know what I'm saying, and that's not at all Sounds like not true, not at all, and I'll give you.
Speaker 2:I'll give you this hint Right, the deeper level of engagement is going to be the DMs. Here's the cool thing about that is, when I go and I see someone new following me right now, I get to do a little bit of digging, I get to do a little bit of research. I get to understand hey, are you a family person? Do you have some? You have kids? All right, what are you struggling with? Are you work here? What are you trying to do? Because now I know that I can cater my content specifically to you, where I might say, if I'm in fitness, I might say, hey, if you're a parent and you're looking for an easy way to do this, well, here's a hack for you. Now I know that I'm speaking specifically to you because I went to your page and all I saw was pictures of you and your kids. Okay, cool.
Speaker 2:And I know what it is that you're struggling with. I know what you want to get rid of, I know what you're working on. Bet, I can go ahead and make some bomb content just for you, and now I know that I'm pushing you into my funnel, I'm going to help convert a little bit more, and so that's a very, very effective hack that I do for myself and for my clients as well, and I would invite everybody to do it. But it happens best when it's genuine, and I would invite everybody to do it. But it happens best when it's genuine, when you are genuinely adding to the conversation or you are genuinely leaving comments that are thought provoking and that are specifically from you.
Speaker 2:It can't just be computerized hey, this is cool, these are fire emojis like. That's not going to work. That's not going to work. To actually build a connection, you have to have a desire to actually build that connection, and then the algorithm will start to reward you. And again, the deeper connection is going to happen in the DMs. Whenever you're DMing somebody, you're always going to start to show up on their feed a little bit more.
Speaker 1:Got it, got it. I was about to ask you about. You mentioned robots and stuff like that. So where do you stand with content creation and you know AI. Tell us some best practices that you're applying for with AI and some things maybe you should potentially avoid.
Speaker 2:The number one thing you want to avoid with AI is do not trade efficiency for empathy. Ai can help you with efficiency, but it can't help you with empathy, and empathy is a superpower in terms of connecting right. The reason why some of my content might resonate is because I'm empathetic to people, right? I was just telling my girlfriend you know, I went through a moment I'm redesigning my funnel and I went through a moment where I had analysis paralysis. I brought up everybody who I follow, everybody who funnel, and I went through a moment where I had analysis paralysis. I brought up everybody who I follow, everybody who I like. I brought up all of their funnels and I was looking at them all and I was like, ah, maybe I should do it, like this and do it. And I ended up not doing anything and I took a moment, I stepped back and I was so grateful for that moment because it gave me the chance to empathize with where people are when they get analysis paralysis, and so now I can create content from that. So, in terms of using AI, don't ever trade efficiency for empathy.
Speaker 2:Here's what I do in terms of AI, because I'm a big AI bro, right, like I've been using ChatGPT for quite some time. I have friends who are in the beta version of it, and so one of the things that I do is I will use AI to analyze my writing. I will use it to say, hey, what degree level am I writing this on? Is this a 12th grade level? Is this a fifth grade? Where am I at? How can you make this better? Or I'll say, hey, here's 10 of my top performing scripts. Right, tell me what the similarities are and why it is that you think that these things perform so well so that I can now incorporate that into my next scripts, right.
Speaker 2:Where a lot of people are messing up is they're just going chat gpt. Give me ideas to make content, give me, give me 50 content ideas, give me this, and it's like that's cool. But again, there's no empathy there, right, it's. There's no emotional connection, and so it's going to be hard for that to have resonance with your audience. It's going to be hard for them to feel that because ChatGPT is a machine, right, there is no feelings in that. And so the only one thing I tell people is do not trade empathy for efficiency. Yes, it can help you, but you want it to help make you better right, make whatever it is that you're already doing, add to that so that this way you can be more proficient and more efficient in your stuff, but you never want to sacrifice your empathy.
Speaker 1:Makes sense. You know, I've been using it maybe for the last year. It's definitely not perfect, so you definitely can't just say give me this and, you know, put it out on the web. At least I wouldn't do it that way, because they use a lot of words that are, you know, unlock, unlocking, discover, delve, like I don't. I don't normally say delve, yeah.
Speaker 2:Yeah, so the other thing that you do right is when you, when you submit your your content, right.
Speaker 2:So, like I would go to ChatGPT and I'll put in a bunch of the things that I've already written and I'll say learn my tone, my cadence, my voice, my style, and so now it can then help me write some of the things right, like if I'm stuck on something and I need to finish something, or I need a better hook or whatever, now ChatGPT can almost mimic me and help me to finish some of the things that I do right. So that's something. And then, if you are going to use it, you're always going to tell it to act as something right, act as a copywriter with 30 plus years of experience. And then tell me why you're writing it this way. Explain your reasoning to me. Don't just give me the answers. Explain to me why it is that you wrote it in this way, so that I can then say, ok, I, but now I can take that and I can try to manipulate that and add that into my own content creation.
Speaker 1:Makes sense. I mean, I've done, I've done some tonality stuff with it, but I just need to be more consistent with it. So, anybody you know listening, I mean you can, you can put anything you put. Hey, I want, I want to rewrite this and I want to sound like Barack Obama. I want to sound like Cardi B. I mean, it'll definitely change up whatever you submit in there, whether it's a post or it's a script. It's pretty hilarious, but it does a great job. What about, like you know, yielding the results of all of this great work that you've outlined for us? So what are some metrics ways for an entrepreneur, a content creator, to say hey, you know, I'm doing a good job or I'm not doing a good job. How do you measure that performance on a day-to-day basis?
Speaker 2:Well, again, right, you know the feedback loop is built in, and so if I am connecting on a deeper level with individuals, well then my content is working. If I have people who are telling me, hey, I really appreciate this, right. Or they are saying, man, this makes so much sense, I'm glad that you explained it in this way. Well then, that's one metric that I utilize, Right, that feedback loop tells me specifically. But also conversions.
Speaker 2:I think a lot of people look for more followers, right? They're like, oh, if I'm not gaining more followers, it's not working. And it's like well, how many people can you serve with whatever it is that you do? If you're a personal trainer, there's only, but so many hours in a day. How many clients can you possibly take on? How many clients do you want to take on? And so conversion is another huge metric and it's way more valuable than followers, right? If I'm actually converting a few people right into actual clients or customers, then I don't really care about my follower growth, to be honest, because I can't. I got 75, 78,000 people on. I can't serve 78,000 people, I can't connect deeply with 78,000 people, I can't have a one-on-one conversation with 78,000 people, so I have to serve the people who actually want what it is that I have to offer on a deeper level, and that's my biggest metric for me to understand whether or not my content is working.
Speaker 1:It's all about quality over quantity. You know, if you have a million followers but you can't book a coaching call or you can't sell an online course or whatever you're selling, then really what was the point? I mean, again, that could be your give back, but if you have a business, conversions is where it's at.
Speaker 2:So I agree, I agree.
Speaker 1:What's next for you. So so tell us a little bit about what you have on tap with your company, and you know how we can support you.
Speaker 2:So it's funny, right, because I never pitch in any of these right, when I'm always here to just deliver. But I'll give you the rundown I do have an agency, we are building, we are growing, we are scaling. Speaking of conversions, I stopped taking on clients recently. We had to create a wait list of people because I wanted to make sure that I was doing it the right way. I also realized that I wasn't serving as many people as possible. I was taking on clients who could pay me thousands upon thousands of dollars and I was only serving them, and so I slowed down on that.
Speaker 2:We stopped taking clients, and I'm now creating a few digital products at all tiers that are going to help people along their content creation journey, and so that's really what I'm excited about right now is creating and delivering these products.
Speaker 2:That way, I can serve more people, and I can service more people to help them achieve and accomplish their dreams, because a lot of the people who I'm currently serving in my agency, they've already built a business and they're trying to grow it, and so I still want to help the people who are, you know, hey, I'm starting out, hey, I have an idea, hey, I have this, I have that and how do I go from A to B?
Speaker 2:Right, I'm serving right now a lot of people who are just trying to get to Z, and so I've been really taking a step back to look at the best ways that I can service a wider range of individuals, and so I'm extremely, extremely excited about these next products that I'm launching. And then, after that, the biggest thing that I'm looking forward to is speaking. I'm doing a lot more speaking engagements to really connect with people. That's something that I genuinely enjoy, and so those are the two main things that I'm really looking forward to, but really just creating more content that's going to help to deliver people and give them that unlock so that they can get to the next level those digital products allow you to scale.
Speaker 1:You know we talked about that in the beginning. So more and more people you know to get that information out there without having to physically be there. So that's great. So what final thoughts or advice would you have? For you know, those folks that are at the A-level trying to get to B, you know. So talk to us about that and then shout out your website. You know best way to reach you on social media. So the floor is yours. Thank you so much.
Speaker 2:So so to anybody who's trying to understand content creation and content marketing, the number one thing that I tell everybody is it's always going to be audience over algorithm. All too often, people try to cater to the algorithm and what you want to be doing is catering to your audience, because they will become the megaphone that will blast you to a wider audience. And so again, audience over algorithm at all times. That's number one. And in terms of trying to get in touch with me, I'm at Kent Cultivate on all platforms, so you can reach me anywhere at any time. The website is KentCultivatecom and I look forward to being able to speak with you guys on a deeper level and understanding what it is that you guys are going through and how I can help you get to the bag and beyond.
Speaker 1:Perfect, and I'll make sure to include, you know, your contact information in the show notes. So again, thank you so much, kent. It's a pleasure, a lot of jewels, a lot of information to soak up. So thank you so much.
Speaker 2:Likewise brother. Thank you you.
